The following Analytics solutions have been reviewed and tested by the Revenue Zone team for use in the Revenue Zone Tech Stack. We are constantly evaluating new solutions and technologies so please check back often for updates.
Google Analytics is a free and powerful option for tracking website traffic, behavior and visitor engagement. The current version of Google Analytics is called Universal Analytics. A totally new version called Google Analytics 4 has also been released and will replace Universal Analytics completely my mid 2023.
It is likely that you some form of Google Analytics already setup on your website. As it relates to The Revenue Zone we want to use Google Analytics to better understand how visitors are moving through the site and engaging with your Yellow Brick Road.
There are a ton of resources and videos online related to Google Analytics but like many Google products it can be complicated to setup and understand the data being provided.