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Behavior Tracking

The following Behavior Tracking solutions have been reviewed and tested by the Revenue Zone team for use in the Revenue Zone Tech Stack.   We are constantly evaluating new solutions and technologies so please check back often for updates.  

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Hotjar Behavior Tracking

Hotjar enables you understand how visitors behave on your website so that you have visibility into what is working on your site and what is not.   Hotjar includes a collection of tools to help with this including visitor recording, heat mapping of visitor interaction and survey/feedback forms. Hotjar also works by adding a small piece of code on your website/. 


We have tested Hotjar and have found it it be a very useful tool for deeper insights into how visitors are engaging with your website and across your Yellow Brick Road.  


Hotjar offers a 100% free version which is more than adequate to get you started.   However, you will need to upgrade to their Business Plan in order to integrate with your CRM Platform. For more information visit

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