The prospect didn't buy because the price was too high. You just did a poor job explaining the CONTEXT behind the price.
This is what I shared with Isar Meitis during our chat about why most companies have a hard time converting prospects into customers nowadays.
Most think that the price should be lowered or heightened, while in truth, you just have to persuade the prospect. And true persuasion happens with honest and direct context.
If you want to master the new art of salesmanship, check out my full interview with Isar on episode 144 of the Business Growth Accelerator Show!
Here's what was covered on the show:
💥 The Revenue Zone (One of the greatest sales frameworks out there)
💥 How to stop confusing your prospects and start turning them into clients.