THE ULTIMATE PLAYBOOK FOR THE NEXT GENERATION OF SALES, MARKETING, AND PREDICTABLE REVENUE GROWTH.
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ABOUT THE BOOK
DISCOVER HOW YOUR PROSPECTS AND CUSTOMERS CAN BECOME A HIGH PERFORMING SALES TEAM FOR YOUR BUSINESS!
As we enter a new decade, traditional business to business (B2B) sales and marketing techniques and strategies are being disrupted like never before.
Virtual business, privacy laws and radical changes in the buyer journey have changed the rules of sales and marketing forever.
However, as B2B sales, marketing and revenue professionals we have the same objectives as we have always had:
Generate consistent sales and revenue.
Forecast and achieve predictable revenue growth.
The Revenue Zone introduces a modern and unique "low touch" approach for achieving these objectives while at the same time providing a roadmap for navigating all the disruption and turning your prospects and customers into your own high performing sales team.
You will also discover:
Why the traditional sales funnel is obsolete.
What works now for turning prospects into customers (and how to implement it in your business).
What technology is needed to support this new approach.
How to enable your marketing and sales teams to successfully support the buyer journey while generating more sales, more customers and driving predictable revenue growth.
The Revenue Zone is a must read for any business executive or sales and marketing professional that is looking to build a "low touch" system for driving more revenue and more sales in this disruptive decade.
ABOUT THE AUTHOR
Tom Burton has over 30 years of experience helping forward-thinking businesses (ranging from startups to Fortune 500 companies) develop and implement innovative, technology-based strategies and solutions that drive sales and predictable revenue growth.
Tom has also successfully built and exited multiple technology businesses.
Today, Tom is an investor and co-founder in LeadSmart Technologies which has developed an innovative and unique CRM and collaboration platform that enables businesses to visualize what is taking place with their prospects and customers and pro-actively assist these prospects and customers to reach the Revenue Zone.
Tom also serves as a trusted advisor to companies and investment firms that are looking to leverage technology-based solutions to improve their marketing, reach new qualified prospects and achieve predictable revenue growth.
Tom graduated from University of California, Santa Barbara with a degree in Computer Science in 1986 and currently resides in Santa Barbara with his wife Lorin.
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