The focus of our conversation was how to use LinkedIn to create "digital influence" and what we have learned (and are continuing to learn) about this process including: - How to get started with building your influence on LinkedIn using the "3 P" approach. - How to connect and build relationships with other influencers on LinkedIn. - How to build momentum and grow your reach and visibility on LinkedIn. - How to measure results and track progress. - How to use digital influence to get more sales and grow your business.