Session # 1 - Chapters 1-3 in review!

Tom Burton covers the first 3 chapters of The Revenue Zone.

Chapter 1

A Shifting Business Landscape

• Welcome to the Revenue Zone

• The Signs I Missed

• Shifts in B2B Buying Behavior

Chapter 2

Weathering the Disruptive Storm

• The Revenue Zone Rules

• The Revenue Zone Mindset

• The Revenue Zone Experience

Chapter 3

The Revenue Zone Matrix

• The Anonymous Zone

• The Engagement Zone

• From the Revenue Zone to Revenue