Prospecting plays a big role in sales because it's typically the first step in the funnel. You identify potential customers, develop a database of prospects, and then communicate with leads to convert them.
Did you know that 42% of sales reps named prospecting as the most challenging stage of the sale process?
The more prospects you generate, the more chances to close a sale as every prospect equals an opportunity.
Check Tom Burton's helpful prospecting tip as featured on
Daily Sales Tip with Scott Ingram.
“Focus on being that trusted guide, that trusted adviser, and do your outreach and prospecting with that point in mind.” – Tom Burton