Marketing Automation

We have been getting lots of questions recently related to email marketing and marketing automation tools. Questions like…

• Does email marketing even work anymore?

• Are open and click rates KPI’s reliable?

• What impact does the Apple privacy protection updates have on my email marketing campaigns?

• How do you best setup automation or drip email sequences?

• How do you use email to guide prospects down the “yellow brick road” into the “revenue zone”?

• Should I add a lot of graphics and HTML to my emails?

In this short video I touch on these questions and provide a simple set of “do’s” and “don’ts” related to email marketing and marketing automation.