We have been getting lots of questions recently related to email marketing and marketing automation tools. Questions like…
Does email marketing even work anymore?
Are open and click rates KPI’s reliable?
What impact does the Apple privacy protection updates have on my email marketing campaigns?
How do you best setup automation or drip email sequences?
How do you use email to guide prospects down the “yellow brick road” into the “revenue zone”?
Should I add a lot of graphics and HTML to my emails?
In this short video I touch on these questions and provide a simple set of “do’s” and “don’ts” related to email marketing and marketing automation.