Have you thought about how little control we have over the consumer or buyer these days?
With so many sources of information, a distaste for ads, and the popularity of social media, how does a company try to control the buyer's journey and buying cycle?
You can't. But if you embrace that fact, you'll find a whole world of possibility in marketing to a new generation of millennial buyers and influencers as well as transforming prospects and customers into your own sales team.
This fascinating interview with the author of The Revenue Zone: The Ultimate Playbook for The Next Generation of B2B Sales, Marketing and Predictable Revenue Growth, Tom Burton, will have you building our own yellow brick road in no time - and finding success in the digital and social media marketing of today.
[01:59] Introduction of Podcast Guest, Tom Burton
[07:53] The Revenue Zone Defined
[14:09] The Three Rules on Engagement With Younger Audience
[16:21] Managing Expectations and Budget
[18:07] The Yellow Brick Road
[20:10] Building Library of Content
[21:25] Filling In Your Potholes
[30:29] Tom's Message for Small Business Owners
[32:25] Lead Smart Tool
[38:21] Connect With Tom